The Franchise Show conference

Developing your existing franchise

Seminars in this track cover topics relevant to both new and established franchisors. You may be a new franchisor looking for help and advice on a specific area of your business, or an established franchisor looking for guidance on successfully expanding your business further in the UK.

Wanted: the right franchisees

It sounds easy enough, and usually getting people interested in your business is, but are they the right people for your franchise? This seminar will give you guidance on how to recruit franchisees that will help strengthen your franchise network. It will examine the marketing mix required for successful franchise recruitment including effective advertising mediums to use, getting the profile right, screening candidates and “closing the deal.”

Investing in your franchisees

A successful franchise is built on successful franchisees. Investing time and money in ensuring your franchise network remains strong, as well as pushing it to the next level is crucial for business success. This includes providing an effective initial and ongoing training programme. This seminar looks at effective training and support programmes, why training is the key to building a successful network, and training courses available to franchisors.

Getting to the top of the search engines

This seminar will highlight the importance of achieving high web rankings and identify what you need to do to get your franchise website to the top of the search engines and keep it there!

Covering the risks in a franchise business

The seminar will give advice on understanding how you can easily calculate risk across a developing franchise network and the impact that can have on your profitability and the overall impact the success.

Managing change

In today’s turbulent environment, change is to be expected. Businesses that manage change survive – it’s as simple as that. This seminar looks at why franchisors need to take a proactive rather than reactive approach to change in order for their franchise network to survive. It will look at examples of franchises that have successful managed change.

**The full seminar list & timetable will be updated regularly**