Exhibitors

THE GREENSLEEVES FRANCHISE OPPORTUNITY Greensleeves lawn care is one of the largest and fastest growing lawn treatment providers in the UK. Greensleeves offer high quality, affordable lawn care services that are tailor made to suit each individual customer's lawn. The typical job of a Greensleeves franchisee is to analyse, advise and treat their customers lawns, visiting at least four times a year to ensure the lawns are lush, green and healthy. Services range from seasonal treatment programme

Greensleeves lawn care is one of the largest and fastest growing lawn treatment providers in the UK. Greensleeves offer high quality, affordable lawn care services that are tailor made to suit each individual customer's lawn.

THE GREENSLEEVES FRANCHISE OPPORTUNITY

The typical job of a Greensleeves franchisee is to analyse, advise and treat their customers lawns, visiting at least four times a year to ensure the lawns are lush, green and healthy. Services range from seasonal treatment programmes through to specialist applications such as scarification, hollow tine aeration and re-seeding depending on each individual lawn.

Greensleeves offer a great franchise package which includes products, skills training, marketing services, business and financial planning and accounts support. Even if you don't have a background in lawn care or any previous experience running a business do not worry - all the support you need is at hand.

Our current franchise network members enjoy:

- A profitable and cash generative business from month one
- A defined postcode area
- Outstanding business potential with over 80,000 target homes
- An opportunity to develop a multiple van business
- Significant growth potential for an enthusiastic franchisee
- High annual customer retention
- A pleasant working environment

THE COMPANY
Greensleeves is one of the UK's most established lawn treatment companies having been in business for over 14 years. The company began treating lawns in 1998 and in 2000 the business franchised to offer a nationwide service to the domestic market. Greensleeves offers the perfect opportunity for people who would rather be working free in the fresh air rather than tied to a desk.
Greensleeves is unique in that it is still owned and managed by its original Greensleeves franchisees meaning new franchisees are provided with support, training and assistance from people with real experience.
Last year Greensleeves had the most successful year to date with a healthy growth in turnover and an increase in their customer base to over 35,000 making them one of the UK's leading providers of lawn care treatments.
In 2012 Greensleeves welcomed an additional ten new franchisees to areas such as Surrey North, Twickenham, Portsmouth East and Cotswold bringing their total to over 65 franchises.
WHAT ARE THE PROJECTIONS FOR THE LAWN CARE MARKET IN THE FUTURE?

Even in these uncertain economic times, the potential within the lawn care market is enormous. The industry is showing healthy growth at over 30%, it is still barely scratching the surface.

With an estimated 18,000,000 lawns in the UK at present and growing, there is more than enough opportunity to establish a successful franchise in this sector. We have repeat business with over 90% of our customers and recommendations are the main source of new business for an established franchise.

WHAT GIVES GREENSLEEVES THE EDGE IN THE INDUSTRY?
Greensleeves is unique in that it is still owned and managed by its original Greensleeves franchisees meaning new franchisees are provided with support, training and assistance from people with real experience.
Support is always at hand throughout the year and the team at Head Office will designate time to catch up with individual franchisees on a monthly basis and collectively at annual conferences.

HOW MUCH DOES A GREENSLEEVES FRANCHISE COST?

The Greensleeves franchise package costs from 19,500 + VAT to 24,950 + VAT

WHAT DO I GET FOR MY MONEY?

- Comprehensive and strategic business plan, proven time and again to meet turnover objectives.
- A fully funded marketing launch for your lawn care business which will generate the first 100 - 200 customers. This includes a strong brand identity, 10,000 leaflets for local distribution, personalised website, search engine optimization and adverts.
- Dedicated marketing account executive who works with individual franchisee marketing requests and initiatives to meet customer growth goals.
- Bespoke computer customer database - to manage and schedule your customers
- Sage software to handle your business accounts
- Equipment package: We provide all of the highest specification equipment you will need to run your business from day one
- Initial Stock: To enable you to treat all the first customers you receive
- Vehicle on a lease contract. Initial deposit included in the franchise fee
- Greensleeves Lawn Care uniform and personal protective equipment
- Excellent initial lawn manager training at our academy with formal NPTC qualifications
- Access to the best products available in the industry
- FREEPHONE telephone line for marketing and customer enquiries
- Crucial ongoing technical, business and marketing support, as well as advice in all areas of concern
- Unique postcode area with at least 80,000 potential customers

WHAT KIND OF GROWTH AND TURNOVER CAN I EXPECT?

The average one van Greensleeves franchise can anticipate having a turnover of 25k within the first year of business. Then, by following the proven Greensleeves business model, franchises are projected to reach 105k turnover within five years.

WHAT KIND OF TRAINING AND SUPPORT CAN I EXPECT?

Greensleeves franchisees receive full initial training and the on-going back-up of a highly committed management team. Remember, we started out as a Greensleeves franchisee so we know and understand the challenges you will face and are fully equipped to offer assistance and support.

Each new Greensleeves franchisee will partake in a 10 days start-up training followed by 1 day per month support from management. Additionally, Greensleeves hold an annual meeting with all franchisees to gather collective information from one another and receive additional expert training.

The course includes an NPTC program and exam which is required by law for you to handle pesticides in a commercial situation. The course content will also include:

- Lawn culture and nutrition
- Weed / disease identification
- Machinery and equipment handling
- Health and Safety
- Marketing and business development
- Customer Service
- Administration
- The market
- The Greensleeves Lawn Care Difference
- NPTC Training and Examination
- Practical Lawn Care
- Business Support
- Capital growth potential in an expanding market with little competition

Our in-house training and ongoing area support will ensure that you have both the knowledge to build and carry out the lawn care treatment to a high standard, plus the support to monitor and assist in the vital area of business management.

WHAT IS GREENSLEEVES LOOKING FOR IN A FRANCHISEE?

An absolute commitment to customer service is the most important skill you will possess. It is important to us that you have the appetite to grow a business to its full potential and maintain the high levels of customer service that we currently provide to our many thousands of existing customers.

You will be somebody who is not work shy and will embrace the challenges that running your own franchise business brings. Franchisees need to be able to manage a daily routine that requires a degree of semi-physical activity. You need to be flexible and self-motivated; very few business opportunities offer success without hard work, commitment and long and often unsocial hours.

A degree of computer literacy is required to fully utilise the bespoke database and invoicing package developed to run your business.

Experience is showing that as well as well motivated individuals successful franchisees are also made up of family units, for example Husband and Wife and Father and Son teams. The model is well suited to both genders who are equally able to develop multi-van franchise operations.

TESTIMONIALS
Jamie and Lesley Clark run the Doncaster franchise of Greensleeves
"We wanted to build a long-lasting future together and in today's economic climate the idea of running a business rather than being employed within a company suited our family. The job itself is very fulfilling and a big improvement on my previous roles. The decision to work together has definitely enhanced our relationship; we are now more of a team with a joint focus".

Mark Harrowell runs the Maidenhead franchise of Greensleeves
Mark who previously worked for Lloyds TSB for 24 years, decided upon a career change after taking voluntary redundancy in December 2009.
"I was amazed at how quickly the business grew I was flat out in the first month! I forecast my annual turnover to be 65K in year 2 and I am proud to say I have already got nearly 400 customers."
"I had decided that whilst I wanted to run my own business I also wanted the help and support that a franchise offers, and I certainly got that from Greensleeves."
Steve Hook runs the North Somerset franchise of Greensleeves
Steve currently services a customer base of 689, employs one person three days a week and is aiming to increase his base to 750 customers and employ one full-time person by the end of this year.
"I had lots of ideas for starting a business of my own - I had less idea of how to get them off the ground. The good thing about a franchise is that all this is done for you. I spoke to several other lawn care franchises, but Greensleeves gave me by far the best impression"
If you are interested in discovering more about the franchise opportunities available from Greensleeves please contact head office on 0808 100 1413.
Visit www.greensleeves-uk.com/franchise
E-mail franchise@greensleeves-uk.com

Web : www.greensleeves-uk.com

Tel : 01484 866566