Intellectual Property and Franchising

Intellectual Property Office

Gary Townley

Full Seminar Details

There are many definitions of franchising but in general a franchise involves the granting of rights, to an individual or group, to market a companys goods or services within a certain territory or location. The person who grants the licence is called a franchisor and the person who obtains the licence is called the franchisee. The agreement means that the franchisee is allowed to use all the elements of the successful franchised business which can include the corporate image, registered and unregistered trade marks, know-how and show-how, products, registered and unregistered designs, marketing and promotional material and in some instances, patented technology. Make sure you know how the use of Intellectual Property can affect your franchise.