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Joanna Dennis : Why is good bookkeeping important for your business?

Joanna Dennis

I will explain why bookkeeping matters and why it’s not just something to ignore or sweep under the carpet! I plan to describe bookkeeping and contrast it with what accountants offer. I’ll explain what reports you should expect to receive from your bookkeeper and how to use the information to be more profitable and have more cash.


A Fellow of Chartered Association of Certified Accountants, I won Accountancy Age’s Finance Director of the Year for the Growing Business Category (the equivalent of an Accountancy Oscar) in 2005. I’m the Franchise Development Director (and an owner) of Rosemary Bookkeeping where we teach people to become bookkeepers and help them build their own bookkeeping practice.