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Michael Seid and Kay Ainsley : Developing a Strategy for Entering the U.S. Market

Michael Seid and Kay Ainsley

This seminar will cover everything you need to know about entering the U.S. market, including where you can get the information you need to make a decision; whether you should use a Master Franchise or another franchise vehicle; where you should start; and how you will find qualified franchisees.


The leading franchise advisory firm in the United States, MSA Worldwide provides strategic advice and tactical services to both established franchisors and those companies contemplating franchising domestically and internationally. Our clients range from those in the Fortune 100 to very small start-up businesses. MSA clients rely on us to create effective solutions that put them on the track for success by providing domestic and international strategy development; franchise program structure; effective operations manuals and training programs; franchise expansion and sales strategies; headquarters and field support programs; restructuring and modernization of established franchise systems; and mentoring of management. Our performance has earned us an unequaled reputation in franchising. It is client performance, our dedication to service excellence and the practicality of our advice that so many well-known brands both within and outside of franchising rely upon us as trusted advisors.