2022 Seminar Programme

International Franchise Expo





Why Everyone Should Run a Virtual Brand

09 Apr 2022
Theatre 1
Sam Martin, the former Head of Innovation at Uber Eats and the brains behind
Peckwater Brands will speak about ‘Why everyone should run a virtual brand’,
he will cover the basics of what a virtual brand is and the varying benefits it
brings to all parties involved. He will then cover practical tips on the best way to
build a virtual brand by looking at customer data, various marketing techniques
to find the gaps in the market. The last session will cover the best ways to
increase delivery sales and continuous improvement for any delivery brand,
not just virtual brands.
Sam Martin, COO - Peckwater Brands