Nigel Dawson has an extensive career in franchising gained working on multiple blue-chip brands. In 2017 he had an offer he couldn’t refuse, to launch a start-up and disrupt the £1.2 billion UK self-storage market. In only 4 years, easyStorage grew to cover 80% of the UK and is now extending into Europe. Nigel shares his insight including what makes a successful franchise and how to avoid the common pitfalls.