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2024 Seminar Programme

International Franchise Show


Branded Leisure Experiences and How Emotions Can Be a Currency.

12 Apr 2024
Theatre Three
Chris will be discussing the Evolution of branded leisure experiences particularly in the UK and Europe. Exploring how emotion can be a currency and how branded experiences, like Nerf Action Xperience, are able to leverage the IP and its fans compared to non IP leisure attractions.
Chris Hayes, Founder & Managing Director
View all 2024 Seminar Programme

IFA                       natwest

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