How technology drives franchise success
12 Apr 2024
Theatre Two - Sponsored by McDonald's Restaurants
Nigel Dawson has a formidable background in franchising gained working with numerous blue chip brands.
In 2017, he co-founded easyStorage to disrupt the £1.2 billion UK self-storage market. With UK coverage at 80%,
the business has added drive-up container storage to their offering. At the heart of the success is innovative technology.
Nigel shares insight into what makes a successful franchise and how to avoid the common pitfalls.
In 2017, he co-founded easyStorage to disrupt the £1.2 billion UK self-storage market. With UK coverage at 80%,
the business has added drive-up container storage to their offering. At the heart of the success is innovative technology.
Nigel shares insight into what makes a successful franchise and how to avoid the common pitfalls.