Winning awards is about more than having your name in lights. With award participation comes publicity, credibility and recognition. But achieving finalist status, let alone winning, takes preparation and skill. In this session you’ll hear from seasoned franchise and awards professionals, Jodie Marsh (Elite Franchise) and Laura Hill (Elite Franchise) who, as organisers and serial judges themselves, aim to set you up for success. 

As well as understanding all the benefits to your business of entering awards, you’ll learn how to identify the right programmes for you and, crucially, the ones to avoid! Get tips on how to create an award entry that will really wow the judges and set you apart from the crowd. Plus, how to leverage your PR and marketing efforts throughout the process.