This is a seminar for business owners thinking of franchising their business, and for franchisors looking to become a world class franchise opportunity. When considering whether you should franchise, the question to answer is not whether you CAN franchise your business, but whether you SHOULD franchise your business. Becoming a franchisor is really quite simple because anything can be franchised; you don’t even need a lawyer or consultant to do it. What is hard is creating a franchise offering that is marketable and a franchise system that is sustainable. Consistent, Sustainable, Replication, Communication and Culture(sm) are the five important principles that make great franchise systems great. You will understand, from two of the leading experts in franchising, how franchised brands are able to grow and prosper domestically, when they should explore international expansion, and how they can support their growing franchise programs.