Half (50%) of independent small businesses fail within the first five years, and two-thirds (66%) fail within ten years, compared to the success rate in franchising at between 80-90%, it is easy to see why franchising has become a popular way for people to enter business ownership. There is an inherent risk in any business and even with statistically better success rates in franchising, entering a franchise needs to be done with care, In Doug Downer's second book - Invested, he writes about the essential elements that both the franchisor and franchisee needs to do to ensure business success in franchising. The presentation will reference Doug's book but will also take a real life look at the business and franchising journey of acclaimed entrepreneur, celebrity and now emerging franchisor Khadija Kalifa, semi-finalist of 'The Apprentice'