In the fast-moving digital landscape, franchise networks often lose revenue -not because of poor products or services, but because of avoidable online friction; confusing booking journeys, underperforming websites, and misguided agency advice. Drawing on decades of experience in digital strategy and user experience, Stuart Alldis breaks down the key mistakes he sees franchises make with their websites and booking engines and explains how to fix them.

This seminar offers a clear, jargon-free look at what truly drives online engagement and bookings. Franchisors will learn how to establish strong digital foundations across their network, while franchisees will discover simple improvements that can immediately enhance local performance. From understanding user behaviour to optimising booking engines and measuring what matters, Stuart provides actionable guidance that helps franchises save time, cut unnecessary costs, and unlock meaningful digital growth.

What you will learn:

·       Identify the most common website and booking-engine mistakes that lose franchises customers

·       Learn how to streamline the online booking journey to increase conversions

·       Discover how to improve user engagement across both national and local franchise sites

·       Understand the digital metrics that matter most for franchise growth

·       Gain clarity on what to expect - and demand - from digital & marketing agencies

·       Learn practical, easy-to-apply improvements that franchisors and franchisees can implement immediately