Hyper-local marketing has become one of the most powerful ways for franchise networks to compete in crowded markets. While national brand awareness plays an essential role, it’s the local presence - how each franchise appears, engages, and converts within its surrounding community -that determines real growth.

In this seminar, digital expert Stuart Alldis explains how franchisors and franchisees can work together to build strong, consistent, and effective local marketing strategies. He will cover how search engines prioritise local relevance, how to optimise local listings and content, and how franchise businesses can use data to understand and target the right audiences nearby.

Attendees will learn the difference between national messaging and local activation, discover common pitfalls that limit local visibility, and take away practical actions they can implement immediately. Whether you’re responsible for a whole network or a single region, this session will show you how to harness hyper-local marketing to increase awareness, improve customer acquisition, and strengthen long-term franchise performance.

What you will learn:

• Understand how hyper-local marketing boosts visibility and customer acquisition for individual franchise locations

• Learn the key factors that influence local search rankings and Google map visibility

• Discover how to optimise local listings, reviews, and content for each region

• See how franchisors can provide scalable frameworks while giving franchisees effective local control

• Identify common local marketing mistakes and how to avoid them

• Gain practical, easy-to-implement tactics to drive more awareness, enquiries, and bookings at the local level