In this seminar, i will shares the journey of building a fast-growing restaurant brand from a single location in Amsterdam into an international franchise operating across four countries. Drawing from real-world experience, Armin will discuss the key steps behind scaling a hospitality concept, including building a strong brand identity, creating a scalable franchise model, and developing systems that support rapid growth.

A key part of the seminar will focus on Armin’s vision of selecting locations through a data-driven approach. By combining market research, demographic data, footfall analysis and local market insights, Fat Phill’s identifies high-potential locations that support long-term success for franchise partners. The session will also explore international expansion, attracting the right franchise partners, and maintaining brand culture and operational quality while growing across multiple markets. Attendees will gain practical insights into franchising, brand building and the strategies required to successfully scale a modern food and beverage concept.