Franchise success begins with one essential principle: when franchisees succeed, the brand succeeds. In today’s fast-changing business environment, strong franchise systems must do more than grow. They must create the conditions for franchisees to thrive. Join IFA President & CEO Matt Haller and IFA Chair Sam Ballas for a conversation on what it takes to build and maintain a franchise system that drives franchisee success. Drawing on insights from across the franchise community and lessons from leading brands, they will explore the core pillars of high-performing systems: strong unit economics, effective operational support, trust between franchisors and franchisees, and a culture that encourages collaboration and innovation. Attendees will gain practical perspectives on how to create an environment where franchisees can grow, perform, and build lasting businesses.