Franchising is often presented as a fast-track growth strategy, yet the reality is more nuanced. Done properly, it can unlock scalable expansion, shared capital risk and significant long-term asset value. Done prematurely or without the right foundations, it can expose weaknesses, strain relationships and damage brand reputation.

In this engaging and commercially grounded seminar, Graeme McKinnon introduces the concept of the Good, the Bad and the Ugly of franchising, offering a balanced and strategic perspective for business owners considering this route to scale. He explores the five critical readiness tests that determine whether a business is truly prepared to franchise: proven profitability, replicability, brand strength, leadership readiness and capital commitment.

Drawing on over two decades of experience and insights from leadership psychology and neuroscience, Graeme highlights why franchising is not merely a legal or structural process but a human one, built on alignment, trust and expectation management. Attendees will leave with greater clarity, practical decision frameworks and access to the Franchise Ready Scorecard to benchmark their own readiness.

This session is designed for ambitious business owners who are serious about building a sustainable, profitable franchise model that creates long-term value and legacy.