Buying a franchise often begins with a compelling dream. Freedom, flexibility, and the promise of running your own business with proven support. However, once the agreement is signed and the day-to-day begins, the reality of franchise ownership can look very different.

This Elite Franchise Live panel brings together some of the most experienced voices in franchising to explore what it really takes to succeed as a franchisee. Hosted by Jodie Marsh, the session offers honest insight into why what looks right on paper does not always translate in practice, and why mindset, purpose and personal fit are critical to long-term success.

Drawing on first-hand experience from franchisors, consultants, franchisees and global industry leaders, this session is designed to help prospective franchisees make better, more informed decisions before committing to franchise ownership.

This is not about selling the dream. It is about understanding the reality and deciding whether you are ready to run it.