Expanding into the United States—or any new international market—requires more than a strong concept. It demands a strategic framework, the right partners, and a clear understanding of the challenges that come with cross border franchising. In this session, David W. Oppenheim, CFE, draws on extensive global franchise experience to guide brands through the critical factors that influence successful U.S. market entry. 

Attendees will gain insight into the top obstacles faced by international franchisors, including funding requirements, managing from a distance, cultural and consumer behavior differences, building brand recognition in a new environment, and navigating the complexities of U.S. federal and state franchise laws. The session also outlines the traits and qualifications that define an effective franchise partner—financial strength, relevant experience, resilience, teachability, and a capable operating team.

This program further explores the primary structuring models used in international franchising, from master franchise agreements and area development programs to joint ventures and company owned growth. Participants will learn how each structure functions and how to determine the best option for their long term expansion strategy.

Ideal for franchisors, executives, and advisors exploring U.S. or international growth, this seminar delivers practical tools and strategic insights to help brands enter new markets with clarity and confidence.