In today’s food and beverage market, consumer expectations are evolving rapidly. Consumers are seeking increasingly diverse and differentiated menus, premium quality and great value across every day part - from breakfast and lunch through to dinner and the late evening. This shift presents a significant opportunity for franchisees who can leverage a multi-brand approach to drive growth.

Richard Benton, Chief Operating Officer of Eatphoria, the pioneering multi-brand QSR group that owns Wraps & Wings, will explore how a hybrid, multi-brand restaurant proposition empowers franchisees to trade effectively through all dayparts and increase profitability. This will draw on Eatphoria’s experience owning and operating a portfolio of unique but complimentary brands that trade from a single, simple kitchen set-up that leverages shared equipment and ingredients, as well as operational simplicity to create additional revenue streams.

For ambitious franchisees, a multi-brand model isn’t simply about adding brands as a point of difference. It’s about unlocking new revenue opportunities, elevating the customer offer and experience, and building long-term, sustainable growth.