This program will include a high-level discussion of the issues that EU-based franchisors must consider before expanding into the United States or other international jurisdictions. Panelists will discuss potential structures for expansion within the U.S. and the regulatory obligations associated with each, how to identify the correct market, considerations for selecting qualified partner(s), the importance of stakeholder buy-in, and the top five challenges faced by international franchisors entering the U.S. market.