Seminar Title: Building a Purpose-Driven Franchise in the Circular Economy In this seminar, Brendan O’Shea, Founder and CEO of Just Clear, will share the journey of building one of the UK’s most recognised clearance brands and transforming it into a growing national franchise network. With over 15 years of experience in the sector, Brendan has pioneered an approach that combines commercial success with environmental responsibility, focusing on reuse, sustainability, and ESG-led resource recovery.

As global attention shifts toward the circular economy and more sustainable business practices, Brendan will explore how these trends are creating new opportunities for entrepreneurs. He will discuss how the clearance and reuse sector has evolved into a scalable, high-demand industry, and how franchising can provide a powerful platform for individuals looking to start and grow their own business.

The seminar will also cover the key elements required to build a successful franchise brand, including creating a strong operational model, maintaining consistent standards across a network, and supporting franchise partners to deliver both financial success and environmental impact.

Attendees will gain insight into the opportunities within the growing green economy, learn how purpose-led businesses can attract customers and partners, and understand how franchising can provide a structured pathway into entrepreneurship.

Whether you are considering starting your first business or looking to invest in a franchise opportunity, this session will provide practical insights into building a business that is both profitable and purpose-driven.