The franchise market continues to grow worldwide, and this trend is accompanied by a simultaneous consolidation effect : fewer players overall, but larger ones. Together, these two phenomena are driving an increasingly structured and professionalised race to recruit franchisees. Only one strategy can address this tension : broaden the recruitment pool and go out and find candidates where they actually are !

Two thirds of British people say they dream of starting their own business — so where are they, how do you identify them, and how do you speak to them? Finding your next franchisee starts with identifying which social networks they are active on — because they are inevitably present on at least one, even if they do not yet know they want to go into business for themselves. It is also, crucially, about knowing exactly how to reach them and speak their language.

This session aims to give franchisors a clear understanding of the current trends and developments in franchisee lead generation, including practical tips and proven processes, such as: The triptych: social media, content, and targeting AI as a game changer.

The session will feature on-stage testimonials from brands including Mailboxes, Snap Fitness, SpudBros, Veeno, and Pets, Home & Gardens.