What truly drives franchise success beyond the brand name?

Launching a franchise isn't just about opening the doors — it's about creating momentum, visibility and consistent demand from day one.

In this Seminar, Sam Whittaker, Marketing Director at Fortidia UK, shares practical insight into the marketing strategies that separate high-performing franchisees from those who struggle to gain traction.

Drawing on experience supporting a network of over 250 franchise partners, Sam will explore:

- How to approach marketing in the critical first 90 days

- The balance between national brand power and local area marketing

- Building a predictable lead pipeline through data-led decision making

- Leveraging digital channels, partnerships and community positioning

- Turning marketing activity into measurable commercial performance

You'll also gain a clear understanding of how structured support frameworks — from onboarding to ongoing optimisation — create consistency, accountability and scalable growth.

Whether you're considering franchising or looking to maximise performance in an existing business, this session will equip you with practical, actionable marketing insights