Scaling a franchise beyond a handful of sites demands far more than a strong product or ambitious targets.Khalil Rehman unpacks how Caprinos grew into one of the UK’s fastest-growing franchised pizza brands, expanding to 120+ locations globally and delivering 14% like-for-like growth in 2025, despite operating in a market dominated by powerful international competitors.

Khalil explains how years of hands on operational leadership shaped Caprinos’ practical, performance driven philosophy. Rather than relying on theory, the brand built its franchise model around what operators genuinely need: structured training, practical operational support, meaningful national marketing investment, and systems designed for the real pressures of running high-volume kitchens. This grounded approach has enabled franchisees to perform consistently while protecting quality and brand standards at scale.

The seminar explores the structural foundations behind sustainable growth, from franchisee recruitment and development to supply chain expansion, quality control at scale, leadership capability, and brand protection. A standout feature of the network is internal progression: more than 25% of franchisees began in other roles within the business, with several now operating multiple sites. These success stories reflect a deliberate support ecosystem designed to create real entrepreneurial opportunity.

Community also plays a central role. Franchisees are encouraged to embed themselves in their local markets while benefiting from shared learning, peer accountability, and collective performance standards across the estate. With a target of reaching 200 UK locations by 2030, the strategy is clear: franchisees are not simply part of the expansion plan, they are at its core.