session, we’ll reveal the secret behind high-performing local campaigns and share how Swimtime and Specsavers operationalise local marketing with automation - allowing HQ to maintain full brand control while individual locations can activate campaigns in minutes.

You’ll leave with a practical playbook that explains the governance model behind successful local marketing, including how templates, guardrails, and approvals ensure brand consistency while still giving local teams the flexibility they need.

We’ll also explore how to drive franchisee adoption without adding extra workload, and how to scale campaigns across Meta and Google while maintaining clear, transparent reporting across every location.

Along the way, we’ll reveal the story behind how Swimtime turned £2,000 into £200,000 in revenue by combining data, dynamic creatives, and highly targeted local campaigns - demonstrating how the right mix of automation, insights, and execution can unlock significant growth across a franchise network.