After two decades in franchising, I've noticed that visitors who get the most from these events aren't the most enthusiastic - they're the most prepared. Here are five questions I'd consider non-negotiable.

1. What does a typical week look like for one of your franchisees?

Brochures tell you about revenue potential. This question cuts through to the reality of the role - what you'll actually be doing day to day, who you'll be speaking to, and whether that genuinely appeals to you. If a franchisor can't answer specifically, that itself tells you something important.

2. How do you support franchisees in their first six months?

The period after launch is where new franchisees feel most exposed. Ask how support is delivered in practice - not just what exists in theory. Regular check-ins? A dedicated contact? A peer network? The specificity of the answer reveals a great deal about the franchisor's maturity.

3. Can I speak with a franchisee who is in their first or second year?

Most franchisors offer their most successful franchisee as a reference. Ask instead to speak with someone in their first or second year. Their experience is far more relevant to where you're about to be.

4. What does the franchisee profile look like among your top performers?

If a franchisor can articulate what consistently drives success in their network, you can honestly assess your own fit. At Tutor Doctor, our strongest performers typically come from corporate management, operations, and sales - not education. What unites them is the ability to build relationships, lead a team, and deliver an excellent client experience. That kind of clarity makes for better conversations on both sides.

5. What has changed in your model in the last two years?

Markets shift, customer behaviour changes, technology moves fast. A franchisor who answers this confidently is actively evolving. One who struggles may not be developing the support you'll need as you grow. The right franchisor will welcome every one of these questions. If you're exploring education franchising - or simply want a clearer picture of what building a people-led, community-focused business can look like - you’ll find the Tutor Doctor team at Stand 520 across both days - 17 & 18 April. We’re always happy to have an open, honest conversation - whether you're just starting your research or already narrowing down your options.

For more guidance on making the most of your time at a franchise exhibition, read: How to Get the Most Out of a Franchise Exhibition