The Future of Fast-Casual Dining

The fast-casual dining industry has transformed over the last decade. Consumers now seek speed, convenience, fresh ingredients, customisation, and a memorable customer brand experience. Entrepreneurs and franchise investors must align with these evolving expectations while ensuring scalability and profitability.

Which Wich Superior Sandwiches, with 300 locations open or in development, is at the forefront of changing customer expectation. By combining quality ingredients, interactive customer experiences, and an efficient operational model, Which Wich has carved out a niche that resonates with modern consumers. For potential franchisees, the brand offers a compelling opportunity in a growing industry.

After successful adaptation into the UK market, Which Wich kicked off its national growth plans via franchising, opening the doors for aspiring entrepreneurs to bring the brand to new territories across the UK.

What Sets Which Wich Apart?

At Which Wich, we not only make sandwiches - we create an experience. Our unique ordering system, where customers mark their selections on custom-designed paper bags using Sharpies, fosters engagement and personalisation unmatched by other brands. This process enhances customer experience while streamlining operations, making service faster and more efficient.

Beyond the ordering system, our commitment to fresh, high-quality ingredients ensures every “WICH” meets our customers’ expectations. We offer a diverse and health conscious menu, satisfying all the dietary preferences and covering all day parts including preset favourites, Build-Your-Own sandwiches and wraps, catering options, all-day breakfast, and indulgent treats like milkshakes, cookies, and muffins.

The Franchise Advantage

For entrepreneurs considering a franchise investment, Which Wich provides a proven model backed by strong support. Franchisees benefit from:

• Brand Strength: A 20+ year old award winning global brand with a competitive economic model and a loyal customer base.

• Operational Efficiency: A streamlined process that reduces labour costs while enhancing service speed.

• Comprehensive Training & Support: From site selection to grand opening and beyond, our team is dedicated to franchisee success.

• Marketing Power: National and local marketing initiatives drive brand awareness and foot traffic.

• Innovative Technology: Digital ordering, kiosk ordering, loyalty programs, and data-driven insights optimise performance.

• Flexible Store Models: Options include traditional storefronts and non-traditional locations like airports, rail stations and universities, with store sizes ranging from 500 sq. ft. to 2000 sq. ft. No extraction is required, making setup simpler and more cost-effective.

• Comprehensive Supply Chain: Sustainably sourcing and supported by the biggest global wholesalers leveraging the brands economies of scale.

The Rise of Catering & Delivery

A key driver of growth in the fast-casual industry is the increasing demand for catering and delivery services. Which Wich has expanded its focus on these segments, developing strong catering programs for corporate clients, group orders, pop-ups, contract catering, and special events. Additionally, we have partnered with leading delivery platforms, ensuring customers can enjoy our sandwiches wherever they are.

Our catering services provide a seamless experience for businesses and organisations seeking quality, customisable meals. With an easy online ordering system and dedicated support, we ensure large orders are fulfilled efficiently and to the highest standards. Which Wich has seen exponential volume growth across catering channels: an additional income stream that has become a ‘business within a business’ and that franchisees can leverage especially in key urban cities.

A Franchise Built for the Future

As Which Wich expands, we seek passionate and driven entrepreneurs eager to bring our innovative sandwich concept to new markets. With a lower initial investment compared to other fast-casual franchises and a flexible store footprint, Which Wich is an attractive opportunity for those looking to enter the food industry with strong support and a proven model.

Our franchise training and support system ensures that new owners receive everything they need to succeed, including operational training, marketing support, and ongoing business development strategies. We work closely with franchisees to ensure long-term success, providing guidance on everything from site selection to daily operations.