How Quick-Service Restaurants Are Leading Franchise Growth in 2025

The quick-service restaurant (QSR) sector remains one of the most vibrant and lucrative areas within the UK franchise market. With a market value exceeding £13.8 billion, QSRs continue to capture consumer spending through convenience, innovation, and strong brand recognition.

Post-Pandemic Recovery and Growth

Following the challenges of the COVID-19 pandemic, the QSR sector rebounded robustly. Consumer habits shifted towards delivery, takeout, and drive-through services, with spending increasing by 62% in 2021 compared to the previous year. This momentum has continued into 2025, fueled by busy lifestyles and demand for affordable dining options.

Leading Players and Expansion

Global giants like McDonald’s and KFC dominate the UK landscape, operating over 1,300 and 1,000 outlets respectively. These brands have invested heavily in digital ordering platforms, loyalty programs, and sustainability initiatives to maintain leadership.

American newcomers such as Wingstop, Dave’s Hot Chicken, and Popeyes are aggressively expanding, introducing new flavors and menu concepts that resonate with UK consumers seeking variety and novelty. For example, Popeyes plans to open 45 new outlets nationwide by the end of 2025, while Chick-fil-A has re-entered the UK market with five flagship locations.

Multi-Unit Franchising on the Rise

Multi-unit ownership is becoming a preferred strategy among QSR franchisees. Brands like Burger King and Pizza Hut incentivise operators to manage multiple outlets, leveraging economies of scale and operational efficiencies. This approach provides financial resilience in uncertain economic conditions and accelerates brand penetration.

Standalone Stores and Location Strategy

Standalone QSR outlets account for over 72% of sector revenue, particularly in suburban and rural areas where space allows for drive-through lanes and parking. These locations typically offer streamlined menus focused on speed and quality, catering to commuters and families.

Innovation and Sustainability

QSRs are also at the forefront of adopting sustainability measures, from sourcing ingredients responsibly to reducing packaging waste. Many chains have introduced plant-based menu items to appeal to health-conscious and environmentally aware customers.

Looking Forward

The QSR sector’s dominance is set to continue as franchises innovate in technology, menu development, and customer experience. For entrepreneurs, investing in a QSR franchise offers access to established systems, strong brand equity, and a market with enduring consumer demand.