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International Franchise Show

21 Jan 2024

An article about the ramen brand "BARI-UMA" of Withlink Co., Ltd. was published in Nikkei Asia News on January 21, 2024.

BARI-UMA Japanese Ramen Stand: 825
An article about the ramen brand
Yoshinoya-affiliated BARI-UMA, makes its ramen soup in Japan and exports it to stores in Singapore and other countries. (Photo: Singapore store)

The article come from famous Japanese News Paper "Nikkei".

Full text of the article is available at the link below.

https://asia.nikkei.com/Business/Food-Beverage/Beef-bowl-giant-Yoshinoya-turns-to-ramen-for-global-expansion

Article excerpt----------------------------------------

Ramen will be the next globally popular Japanese food after sushi. Ramen restaurant business will be a revenue pillar for future growth.

Withlink aims to expand its global network to 300 stores by 2034. (approx. 70% will be overseas) It plans to open a BARI-UMA store, which serves tonkotsu pork-bone soup ramen, in the Scottish capital of Edinburgh this spring. Using Scotland as a steppingstone, Withlink is also considering such markets as Germany and Italy. It is also looking to expand into the Middle East using ramen with a halal-certified chicken-based soup it developed.

The ramen market is expanding both at home and abroad. The number of Japanese restaurants overseas increased roughly 20% from 2021 to 187,000 in 2023, according to the Ministry of Agriculture Forestry and Fisheries in Japan, which says that the popularity of both sushi and ramen is helping boost the numbers.

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