Brand iQ is committed to creating a positive environmental impact, not a larger footprint. So, six months ago, this commitment led to a partnership with Ecologi. A leading climate action platform, helping organisations measure, reduce and repair their environmental impact. Together, Brand iQ and Ecologi are transforming responsible intentions into measurable results. 

The Challenge 

Brands face increasing pressure to demonstrate environmental responsibility. But without frameworks, honest reporting, or access to fundable climate projects, many struggle to turn their sustainability ambitions into real-world impact. Brand iQ needed a partner capable of delivering trusted measurement, verified climate projects and accountable progress. 

The Solution 

Partnering with Ecologi 

Brand iQ is committed to embedding climate impact into everyday operations. A percentage of every penny spent by clients goes directly towards funding Ecologi’s climate projects, at no additional cost to the client. 

Impact So Far

In collaboration with Ecologi, Brand iQ has already delivered measurable progress:

• 112 trees funded 
• 259 m² of habitat restored 
• 76 tCO₂e avoided 
• 10 tCO₂e

What does 76 tCO₂e avoided represent: 

• Equivalent to 58 long-haul flights 
• 188,566 miles driven by car 
• 228 m² of sea ice saved 

These may be early results, but they reflect a positive shift that consistent actions can create. 

Types of Projects Funded

Reforestation & Habitat Restoration 

Planting native trees, restoring landscapes, stabilising soil and supporting biodiversity, all while involving local communities for long-term sustainability. 

Carbon Removal 

Extracting carbon already in the atmosphere and addressing emissions that cannot be eliminated solely through avoidance. 

Verified Avoidance Projects 

Preventing the release of greenhouse gases, protecting forests, wetlands, and ecosystems at risk. 

What this means for our clients 

Working with Brand iQ now directly contributes to credible, science-backed climate action. Clients can move forward knowing their brand activity helps restore ecosystems, reduce emissions and support global sustainability efforts. 

Small steps, drive big shifts, and Brand iQ is just getting started.