Eatphoria has announced the next phase of evolution for its flagship brand, Wraps & Wings, as it aims to strengthen its position.

Eatphoria has completed a comprehensive review of its positioning and menu - developed with food strategy consultancy Egg Soldiers and taken steps to overhaul the brand's proposition and food identity.

Developed through a data-led review of its menu, customer occasions and wider trends from the QSR industry, Wraps & Wings evolved food identity aims to build on the brand's strengths while sharpening its relevance for today's consumers.

With fried buttermilk chicken at the core of its proposition, Wraps & Wings will place greater emphasis on customisation, layered flavours and textures.