Eatphoria, the UK multi-brand quick-service restaurant group behind Wraps & Wings, Eggsquisite, Holy Bagel, Mad about Doner, Dim Dum, and Baskin Robbins, has officially launched with multi-million-pound investment from TAN Food. The Group is leveraging its hybrid and cloud kitchen model to expand rapidly, with at least 12 new locations planned over the next year. Alongside geographic growth, Eatphoria is developing new virtual brands to meet evolving customer demand. Recent senior appointments, including Richard Benton as COO and Olivia Vachon as Head of Marketing, strengthen the team to support operational excellence, innovation, and accelerated expansion across the UK.