Founded in 2025 (operational since 2014), Eatphoria is a UK-based multi-brand QSR group focused on hybrid restaurant concepts and virtual brands. Its flagship brand, Wraps & Wings, serves over one million customers annually across five hybrid restaurants and multiple cloud kitchens, with other brands, including Eggsquisite, Holy Bagel, Mad about Doner, Dim Dum, and licensed partner Baskin Robbins, adding variety for all-day dining.

With a proven track record of growth, including a 163% increase in system sales over three years, Eatphoria has secured a multi-million-pound investment from TAN Food to fuel its expansion strategy. Over the next 12 months, the Group aims to open at least 12 new hybrid QSR locations, debuting evolved branding, store design, and new virtual brands in high-demand categories.

Led by CEO Mohammad Shaikh and Managing Director Arshad Shaikh, and supported by newly appointed industry experts, including COO Richard Benton and Head of Marketing Olivia Vachon, Eatphoria combines data-driven insights, innovative product development, and operational excellence to become the UK’s leading multi-brand hybrid restaurant group.