Eatphoria is taking Wraps & Wings into its next phase of growth with the launch of its new ‘2.0’ store design. The refreshed concept combines a contemporary visual identity with self-service kiosks, improved customer flow and enhanced dine-in spaces, creating a more seamless experience from ordering to collection.

Designed to move the brand beyond its delivery-led roots, the new format introduces bold interiors, digital technology, comfortable seating and clearer zoning across ordering, waiting, collection and dining areas.

The redesigned format will debut at a new Wraps & Wings location in Q3 2026, before being rolled out across future sites. With plans to open at least 20 new UK locations over the next two years through company-owned and franchisee-owned sites, the new concept is set to play a key role in the brand’s expansion and future international ambitions.