Exhibitor News

International Franchise Expo

11 Dec 2021

Gravity opens first venue in Europe

Gravity Active Entertainment
Gravity opens first venue in Europe
Gravity Leipzig
Gravity opens first European site

Gravity Active Entertainment (Gravity) the UK's premium leisure provider has expanded its Gravity network to Leipzig Germany in its first European location. 

Situated in the NOVA leisure and shopping centre, the purpose-built space that totals 5,300msq includes wall-to-wall trampolines, ninja obstacle course, wipe-out, soft-play, party rooms, next-generation sound and light experience, fully themed food and beverage offering, plus a state of the art Japanese themed e-karting experience. 

The site will be operated by a new franchisee, Canadian born Rocky Maddex. Rocky, who has a background in IT and global project implementation and relocated to Germany with his wife and children in 2018. The move comes as he diversifies his business interests and develops a pipeline of sites across Germany. 

"The Gravity opportunity came at the perfect time for me. I'd been looking at ways to do something different, complimenting my business, home life and young kids. The Gravity model fitted the criteria, and I believe it’s something I can scale." Said Rocky

The opportunity comes with €2.5m investment from Gravity to support Rocky in setting up and the initial build. The site will be one of the first to feature the multi-level e-karting, which is new to the Gravity portfolio. 

"The site is in a fantastic location, and the landlord has invested over 40million euros in improvements to the scheme, it has all the right elements to be a success. 

Our move into Europe is a significant step in our evolution as a brand and franchisor. Early on, we recognised that Europe represented a fantastic opportunity for us to grow the business and the franchise network.  Rocky is the first of those franchisees, and we're confident more will follow." Comments Franchise Director Richard Lang  

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