At Brand iQ, innovation isn’t just a buzzword; it’s the foundation of how we build better brand experiences. As the expectations of modern audiences evolve and the operational demands of brand management grow more complex, we’re constantly refining our platform to ensure it empowers our customers today and tomorrow.

From intuitive tools to sophisticated automation, we’re shaping a product designed for the realities of modern brand guardianship. Flexible, centralised, sustainable, and ready for what's next.

Transforming the Way Brands Deliver Events

For years, Brand iQ has supported clients in creating engaging, visually impactful events. From beautiful design and interactive content to high-quality, large-format graphics. But as brand activations became more ambitious and logistics more demanding, one thing became clear: brands needed more than just great creative. They needed smarter management.

So in late 2024, after months of research, scoping workshops and user discovery, we set out to build the next evolution of event support. Tools that empower our clients to plan, execute and analyse their events seamlessly within Brand iQ.

And throughout 2025, we’ve brought that vision to life.

The Complete Event Management Solution. Centralised, Scalable, Efficient

Today, Brand iQ offers what we proudly consider a truly end-to-end event management solution, designed to work both online and offline with sustainability and efficiency at its core. Historically, event managers have had to juggle multiple suppliers, disconnected systems and endless spreadsheets. The result? Delays, duplicated effort, and unpredictable outcomes.

Brand iQ changes all of that.

One platform. One process. Zero headaches.

Here’s how brands now bring their events to life using Brand iQ:

• Create a single order containing everything needed. Event hardware, graphics, merchandise and accessories.

• Submit essential details such as venue information, scheduling and installation requirements.

• We take it from there. Coordinating logistics, booking resources and preparing all materials for the big day.

• Our fulfilment team gets to work, carefully checking, packing and shipping every component to ensure it arrives on time and in perfect condition.

• Experienced installers handle setup, ensuring the event space looks flawless and fully aligned with the brand’s vision.

• When the event wraps, our team returns to de-rig, pack down and remove equipment. Giving clients one less thing to worry about after a long day.

• Back at our warehouse, stock is checked in, inspected for damage, refreshed or replaced, and safely stored for the next event.

All of this is tracked, automated and audited within Brand iQ. Providing complete visibility, faster decision-making, and smarter forecasting for future planning.

Don’t Just Take Our Word for It

In 2025 alone, Brand iQ powered nearly 100 national and local events for the National Farmers Union. Their success is a reflection of our commitment to building tools that genuinely make our clients’ lives easier. 
 
"Working with Brand iQ/N2 Group has been an excellent experience. They are consistently responsive and proactive, always going the extra mile to support both our staff and members with genuine care, treating them as if they were their own. The quality of their products is excellent, and their commitment to finding solutions, no matter the challenge, has been invaluable to us. We truly see them as an extension of our team and greatly value the partnership we’ve built. Their dedication, professionalism, and personal approach make them a trusted and integral part of how we deliver for our members." Amelia Stratton, Head of Member Experience

Looking Ahead

As we continue evolving Brand iQ, our focus remains unchanged: to give brands the clarity, control and confidence they need to deliver exceptional experiences. Whether it's an intimate local activation or a nationwide series of events, our mission is to make every touchpoint easier to manage and every outcome easier to achieve.

And this is only the beginning. The next wave of innovation is already underway, and we look forward to sharing more soon.