12 Jan 2026
Multi-brand restaurant group Eatphoria eyeing UK-wide estate of 100 sites through hybrid model following multi-million-pound investment
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Eatphoria is converting cloud kitchens into physical stores, aiming for 100 UK sites, launching two new brands, and expanding its multi-brand halal portfolio after TAN Food’s multi-million-pound investment.
Eatphoria, the multi-brand restaurant group behind Wraps & Wings, Eggsquisite, Holy Bagel, Mad about Doner, Dim Dum, and a Baskin Robbins partnership, is shifting focus from cloud kitchens to physical stores. Leveraging its hybrid kitchen model, each location serves multiple halal brands across all dayparts. Following a multi-million-pound investment from TAN Food, the group aims to open 12 new sites in 2026, starting with Kensington, and expand into university towns like Leeds, Manchester, Nottingham, and Oxford. The expansion also includes the launch of two new concepts, a flame-grilled chicken brand and a pasta brand, broadening Eatphoria’s multi-brand proposition.
