Eatphoria, the UK multi-brand quick-service restaurant group behind Wraps & Wings, Eggsquisite, Holy Bagel, Mad about Doner, Dim Dum, and licensed partner Baskin Robbins, has officially launched with a multi-million-pound investment from TAN Food. The Group is focusing on hybrid multi-brand restaurants, leveraging technology and data to optimise operations, streamline kitchens, and drive profitability. Over the next 12 months, Eatphoria plans to open at least 12 new locations and introduce new virtual brands in high-demand categories. The company has also strengthened its senior team, adding experienced leaders in operations and marketing to support accelerated growth and long-term innovation.