CUPP is a rapidly expanding global speciality drinks and dining brand originating in Bristol, UK. Founded in 2012 after three years immersed in Taiwan’s food and drink culture, CUPP has grown from a single mobile unit into a leading multi-site operator with strong brand presence, a proven operating model and a dedicated customer following across the UK.

Our core product pillars are, premium boba, high-grade matcha and barista-quality coffee - position CUPP at the forefront of fast-growing global beverage categories. Complementing this is our fully developed hot food offering, including Taiwanese-style chicken, Japanese style sandos, rice bowls and our signature Taiwan-style French toast. This integrated menu increases the customer experience, spend and broadens both our day-part appeal and our customer base. 

CUPP combines quality ingredients, streamlined operational processes and design-led spaces to create a scalable, efficient and highly marketable franchise model. With over 40 stores across the UK and Northern Ireland and international expansion now underway, CUPP is positioned for sustained global growth. Our mission is to lead the speciality drinks sector by delivering premium products, exceptional customer experiences and a compelling brand that adapts to evolving consumer trends.

This is CUPP. A speciality drinks brand for the world - one beautiful cup at a time.