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29 Jan 2026

Stepping up: How More Than Loft Ladders is building real routes back to work

More Than Loft Ladders Stand: 304
Stepping up: How More Than Loft Ladders is building real routes back to work
Ben Aires - More Than Loft Ladders Norfolk
This article examines the collaboration between More Than Loft Ladders and Rippleacts.

The former BT Openreach senior manager launched his More Than Loft Ladders (MTLL) franchise in Norfolk last year – and it’s already showing how business growth and social impact can go hand in hand.

As his business continues to grow at pace, Ben has joined forces with social enterprise Rippleacts to create work experience that turns into real jobs, showing how small businesses can make a big difference – one rung at a time.

Ben was introduced to Rippleacts, a Norfolk-based social enterprise that supports people facing barriers to employment, through a former colleague from his time at BT. Rippleacts connects people who are struggling to find work with local employers willing to provide hands-on experience and a genuine opportunity to progress.

For Ben, the partnership felt like a natural fit. “I wanted it to be more than a tick-box exercise,” said Ben. “I wanted to give someone a proper chance – real work, real responsibility and the opportunity to prove themselves.”

With the backing of a proven franchise model, Ben was able to concentrate on building a strong local team – creating opportunities that benefit both the business and the wider community.

Through Rippleacts, Ben offered a work placement to Luke, who had previous practical experience and a strong work ethic but had struggled to secure stable employment. From the outset, Luke quickly found his feet, growing in confidence and showing he was more than up to the task. Within just three weeks, the placement turned into paid employment.

“Luke threw himself into it,” added Ben. “You could see his confidence building day by day. Watching someone grow into a role like that has been incredibly rewarding.”

Luke’s placement-turned-employment reinforced why Ben has wanted to run his own business in the first place – giving him the freedom to make decisions that align with his values, while also strengthening his team and business culture.

“Being able to give someone like Luke a chance, to see them succeed and know you’ve played a small part in changing their circumstances – that’s huge,” said Ben. “It’s been a real highlight of running MTLL Norfolk.”

Liam Hobbs, franchise director at MTLL, highlights Ben’s approach as perfectly representative of what the brand stands for. “What Ben has done is exactly what we want our franchisees to feel empowered to do.

“Our franchise model provides the support to grow a successful business, but also the freedom to act on personal values. Ben’s work with Rippleacts is a brilliant example of that in action!"

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