After the success of our first campaign with Protein Works earlier in the year, the team returned to us in June with a new challenge. This was to craft a campaign that would focus on the taste and texture of their products, elevating the sensory journey even further.

The objective was to create a series of social media clips that would bring the premium ingredients, flavours, and indulgent textures of Protein Works to life, positioning their products as unparalleled in quality and enjoyment.