Club Pilates

About Club Pilates

Club Pilates is the world’s largest reformer Pilates franchise, delivering premium, instructor-led Pilates through a proven, membership-based business model. Part of Xponential Fitness, the global leader in boutique fitness, Club Pilates has been refined over more than a decade and scaled to over 1,000 studios worldwide, making it one of the most established and data-driven concepts in the sector.

The brand specialises in group reformer Pilates classes designed to improve strength, mobility, posture and overall wellbeing. Classes are structured to accommodate a wide demographic, from complete beginners through to advanced practitioners, with multiple class formats and levels that allow members to progress over time. This broad appeal supports strong retention, consistent demand and high member lifetime value.

At the core of the business is a multi-tier membership model (typically 4x, 8x and unlimited classes per month), creating predictable, auto-renewing recurring revenue. Unlike many boutique fitness concepts that rely heavily on class packs or pay-as-you-go pricing, Club Pilates is built around long-term memberships, providing franchisees with greater revenue visibility and cash flow stability.

The past decade has seen explosive growth for Club Pilates in the United States and globally, accelerated further in the post-pandemic period as demand for low-impact, strength-based wellness surged. The UK market is now at the early stages of that same demand curve. With growing consumer awareness of Pilates, increasing focus on longevity and low-impact training, and limited scaled competition, the UK represents a significant white-space opportunity.

Club Pilates enters this market with a major advantage: the playbook already exists. Franchisees are not testing an unproven concept; they are launching a brand with established infrastructure, systems, data, marketing engines and a global support network. The ambition is clear: to scale nationally and become the market-leading Pilates brand in the UK. For franchisees, this represents a rare opportunity to be part of a category-defining rollout, build a meaningful long-term asset, and fundamentally change their professional and financial trajectory.
 

Training and Support Provided

Club Pilates provides franchisees with comprehensive, end-to-end training and ongoing support, designed to guide owners through every stage of the journey, from initial onboarding to long-term growth and multi-site expansion.

Before opening, franchisees receive structured onboarding covering a number of elements, including site selection, sales, operations, recruitment, marketing, build-out requirements and equipment procurement. Approved commercial agents, contractors and suppliers are introduced to ensure consistency, cost control and speed to market. Studio layouts, floor plans and equipment packages are standardised and optimised to support operational efficiency and class capacity.

Training extends beyond the physical studio. Franchisees gain access to a proven marketing and sales playbook, including brand guidelines, pre-sale and launch strategies, lead-generation systems and national marketing campaigns. A central CRM platform supports membership management, class scheduling, sales tracking and performance reporting, ensuring franchisees have clear visibility over their business from day one.

Operational training covers all key roles within the studio. This includes instructor training pathways, general manager onboarding and front-of-house sales training to ensure consistent delivery of the Club Pilates experience. Owners are supported in recruiting, training and retaining high-quality instructors and team members, with clear systems in place to maintain brand standards.

Ongoing support continues well after opening. Franchisees benefit from operational reviews, benchmarking, performance insights and access to a global network of owners. As part of Xponential Fitness, Club Pilates franchisees are backed by one of the most experienced leadership and support infrastructures in the boutique fitness industry.
 

Ideal Candidate Profile

Club Pilates attracts franchisees from a wide range of professional backgrounds, but the most successful owners share common characteristics. This is a people-led, operationally disciplined business that rewards strong leadership, attention to detail and a commitment to delivering a premium customer experience.

Ideal candidates often come from corporate, multi-unit, hospitality, retail or service-based backgrounds, where they have experience managing teams, following structured systems and scaling customer-focused operations. Direct fitness or Pilates experience is not required; however, an appreciation for premium brands, wellness and community-led businesses is important.

The opportunity is particularly attractive to individuals seeking to diversify their income, transition away from a traditional corporate career, or build a scalable business with long-term asset value. Many franchisees are drawn to the stability of the recurring revenue model and the ability to grow into multi-site ownership over time.

Successful franchisees are typically hands-on in the early stages, embedding systems, building strong local teams and driving studio culture. As the business matures, the model supports progression into a more strategic role, particularly for owners expanding across multiple territories.

Club Pilates is positioned at the premium end of the market, and franchisees must be financially prepared to invest accordingly. Those who align with the brand’s long-term vision and growth strategy are well placed to benefit from what is widely regarded as one of the strongest expansion opportunities in UK wellness. As the category matures, early movers are expected to be best positioned, and those who delay may look back on this phase as a missed opportunity.

History of Club Pilates

Club Pilates was founded in the United States with the goal of making reformer Pilates more accessible while maintaining the quality, structure and professionalism traditionally associated with private studios. By combining expert-led instruction with a group class format, the brand created a scalable model that appealed to a broad consumer base.

The concept quickly gained traction, leading to rapid franchising and nationwide expansion across the US. Over time, Club Pilates continued to refine its operating systems, class programming, instructor training and marketing approach. This long-term focus on consistency, data and repeatability laid the foundation for sustainable scale.

Club Pilates later became part of Xponential Fitness, the world’s largest boutique fitness franchisor. This partnership accelerated global expansion while strengthening the systems and infrastructure supporting franchisees.

Today, with over 1,000 studios operating worldwide, Club Pilates stands as one of the most established and recognisable names in Pilates. The UK rollout represents the next major growth phase, bringing a globally proven brand into a market at the beginning of its growth cycle. Backed by years of refinement, a global network and a clear expansion strategy, Club Pilates offers franchisees the opportunity to be part of a brand positioned to define the future of Pilates in the UK.