Creams

Creams Cafe – The UK’s Favourite Dessert Parlour

Company Overview Founded in 2008 by Adam Mani and Balal Aqil, Creams Cafe pioneered the UK dessert parlour revolution. From its humble beginnings in Southall, West London, Creams has grown into a nationwide sensation with over 100 locations across the UK. The brand is celebrated for its flamboyant desserts, vibrant atmosphere, and commitment to delivering indulgent experiences that delight customers of all ages.

Mission & Vision

• Mission: To dominate the dessert category as the most-loved dessert restaurant globally, ensuring breakthrough returns for franchise partners and stakeholders.

• Vision: To joyfully satisfy sweet cravings worldwide, one dessert at a time, while building a strong, engaged community around the Creams brand.

• Values: Quality, fun, inclusivity, and consistency. Creams prioritises customer satisfaction and franchisee success, ensuring every guest leaves with a smile.

What Makes Creams Unique

• Signature Gelato: Creams produces its own gelato at a dedicated factory in England, using premium ingredients sourced directly from Italy.

• Menu Variety: From waffles, crêpes, sundaes, cakes, and sorbets to vegan-friendly options, Creams offers something for everyone.

• Wow-Factor Experience: Stores are designed to embody fun and colour, creating a memorable environment that enhances the indulgent desserts.

• Proven Success: Since opening its first store in 2011, Creams has consistently attracted long queues and loyal customers, proving the strength of its concept.

Franchise Opportunities Creams Cafe offers multi-site development opportunities across the UK and internationally. Franchise partners benefit from:

• A proven business model with strong brand recognition.

• Comprehensive training and support from the franchising team.

• Access to a dedicated supply chain, including the Creams Gelato Factory.

• Marketing and operational guidance to ensure long-term success.

Growth Story

• 2008: Creams Cafe founded.

• 2011: First store opened in Southall, West London.

• 2012: Launch of the Creams Gelato Factory.

• 2013–2018: Rapid expansion with over 60 new locations.

• Today: More than 90 stores nationwide, with ambitious plans for further UK and international growth.

Why Choose Creams? Creams Cafe is more than just a dessert parlour—it’s a community-driven brand that combines indulgence with innovation. For franchisees, it represents a chance to join a thriving sector with a proven recipe for success, backed by a passionate team and a loyal customer base