Emma Sleep

Emma – The Sleep Company

Join one of Europe’s fastest-growing sleep brands and bring the Emma sleep experience to your local market.

Founded in Germany, Emma – The Sleep Company has become one of the world’s leading sleep brands, operating in more than 30 countries and selling millions of mattresses and sleep products every year. Known for award-winning innovation, premium comfort, and strong digital presence, Emma is now expanding its physical retail network across the UK.

With more than 40 stores already open across Europe, Emma is looking for ambitious partners to open new Emma Partner Stores and grow alongside a globally recognised brand.

A Growing Market Opportunity

The sleep industry is one of the most stable and resilient sectors in retail. Mattresses and sleep products are essential purchases, and demand continues to grow as consumers become increasingly aware of the importance of quality sleep for health and wellbeing.

Emma has already built strong brand recognition across the UK through its successful online business. Now, the company is expanding into physical retail locations to give customers the opportunity to experience the products in store before purchasing.

This creates a unique opportunity for partners to combine the strength of a global e-commerce leader with the benefits of a local retail showroom.

Why Partner with Emma?

Emma Partner Stores offer a simple and efficient retail model built around premium products and strong brand awareness.

Key advantages include:

• A globally recognised brand trusted by millions of customers
• Award-winning mattresses and sleep products developed by Emma’s R&D teams
• A proven omnichannel model combining strong online presence with physical retail
• High-margin premium products in a growing category
• Established marketing and brand visibility across the UK
• A streamlined store concept designed for efficient operations

Emma stores present a curated range of mattresses, beds, pillows and sleep accessories in a modern showroom environment where customers can test products and receive expert advice.

Investment & Store Format

Emma Partner Stores are designed to be accessible and scalable for entrepreneurs.

Typical requirements include:

Investment: £50,000 – £100,000 (including store fit-out)
Store Size: Minimum 100 sqm showroom
Business Model: Premium retail showroom with strong margins

Comprehensive Support from Emma

When opening an Emma Partner Store, partners receive support from an experienced international team.

Support includes:

• Store concept and design guidelines
• Assistance with location evaluation
• Product and operational training
• Marketing and launch support
• Ongoing business guidance and performance support

You run your own business while benefiting from the strength and reputation of a global brand!

UK Expansion – Join at the Right Moment !

Emma is accelerating the expansion of its retail network and plans to open more than 20 new stores this year.

This is a unique opportunity to join the brand at an early stage of its UK retail expansion and secure attractive territories in a growing market.

Meet Us at Stand 930 

Interested in running your own retail business with one of the world’s leading sleep brands?

Visit Emma – The Sleep Company at Stand 930 to learn more about the Emma Partner Store opportunity.

Our team will be happy to discuss the concept, the investment, and how you can become part of the future of sleep retail.