STAND NUMBER: 580
Award winning Warrens Bakery is the oldest Cornish Pasty producer in the World, the oldest bakery in Cornwall and one of the oldest artisan bakers in the UK.
Their vast years of experience in operating multiple, varied units as well as ongoing recognition through the industry, means they are well placed to fill the clear gap in the market for a national premium British bakery with a full spectrum breakfast, lunch and afternoon offering. There are currently regional specialist, independent bakery brands and value players operating nationally but nobody has yet capitalised on the area in the middle of the market where consumers are looking for an affordable, premium food offer with traceable ingredient story and utilising craft British bakery skill.
This is an exciting time of development in Warrens Bakery`s 150-year history. Not only did 2018 see the premium artisan bakery continue its phenomenal growth across the UK but it was also crowned the `UK`s No.1 bakery` winner of the esteemed Craft Bakery Business Award in the Baking Industry Awards. The amazing win adds to their haul of awards which also includes success at the British Pie Awards and the World Pasty Championships for their vegan pasty.
Expanding into new regions by working in partnership with established local franchisees has proven to be a winning formula, with numerous franchise stores opening across Britain in the past 18 months. The bakery now has stores in the South West, Greater London, Manchester, Birmingham, Hampshire, Sussex, Essex, Surrey, Kent, Wiltshire, Oxfordshire, Northamptonshire, Wales and Northern Ireland, and plans to expand further afield with its quality products, craft heritage and contemporary branding.
Now over 70 stores strong nationally, 2019 promises be an equally exciting and successful year for the bakery, with brand awareness rapidly growing and national media appearances including a feature on BBC1`s Saturday Kitchen plus hundreds of new bakeries planned for the next five years.
Even with this number of stores across Britain, Warrens Bakery still crimp all of their pasties by hand in Cornwall. In addition to their iconic pasties, they`ve become renowned for their wonderful selection of artisan breads, speciality Cornish delicacies, savouries, scones, cakes and sweet treats and place a firm focus on provenance, hand crafted skill and innovation. All of their baked goods are made with an enormous amount of care and attention to detail with many still produced using traditional recipes and techniques.
Quality and innovation lie at the heart of Warrens Bakery. It runs an extensive new product development programme, and plays a leading role within industry associations, as well as ensuring the staff are trained to BRC standards.
Warrens Bakery provide a model for franchisees to open a British Bakery serving breakfast, lunch and afternoon menus either in a `food to go` or `sit down café` environment in high footfall areas. They have flexible formats to suit varied retail scenarios offering scope for all. With 150 years of tradition and trust as the world`s oldest pasty maker, the recent accolade as `No.1 UK Craft Bakery` from the baking industry, and using interesting craft skills in their cakes through to the breads - there is strong storyboarding for the brand and with over 50 operating stores run by the business a model that comes with reassurance about operating profitably.
Stores are smart, warm and comfortable, blending contemporary design with the heritage of the brand. The products are designed to be finished off in store to ensure maximum freshness, providing theatre and delighting your customers every time. The company supplies you and trains you; you simply handcraft in your own bakery within the framework of the Warrens Bakery brand.
Franchisees will look for different businesses to suit their investment plans and aspirations. With a proven model, Warrens Bakery is set up for all types of entrepreneur. The dedicated franchise team will help you realise your ambition, providing input on site selection and fit-out as well as management training for operations, marketing and merchandising prior to opening. Post-opening we provide ongoing support, weekly newsletter updates and monthly auditing to ensure brand standards and maximised profitability. Every quarter we hold a marketing committee to allow franchisees the opportunity to input on future thinking and business direction. Warrens Bakery`s model enables you to create multiple bakery sites in an expanding territory. Major multisite investors will benefit from a national supply chain, large economies and enjoy improved royalty incentives.
Warrens Bakery specialises in affordable luxuries at a time when consumer tastes are evolving towards greater quality, provenance and differentiation. There is scope for a premium national bakery to emerge across the UK, and that is Warrens Bakery.