STAND NUMBER: 524

Il Gusto

IL GUSTO is a retail franchise where work like balance is key. You`ll be retailing our extensive selection of fruit vinegars and exquisite oils, selected wines, exotic liqueurs and an interesting selection of fine and rare spirits, all sold straight from the cask. With a combination of Pop Up Stores and online retail the sky is the limit.

Founded in 2000 by entrepreneur Richard Mosconi, Il Gusto, as developed into a market leading retailer, selling an array of quality oils, balsamic vinegars, liqueurs, exclusive spirits and gifts. The Il Gusto concept provides a direct link from quality producer to consumer and notably sells most produce direct from the barrel. With five UK based company-owned Il Gusto stores and three franchise stores, collectively have been in operation for over 10 years. Il Gusto is continuing its expansion via master licenses worldwide. Following its first successful test in Centro Oberhausen, Germany last Christmas, Il Gusto has now signed a master franchise in the Middle East with the Grand Opening of our Flag Ship location opening in Doha, Qatar April 2019. Projects for 2019 will see 20 more outlets to be opened in the UK and two additional master in Europe. Il Gusto understand that the concept has to have the right location, so we have researched and secured 30 prime locations across the UK for franchisees to select from with a `ready-to-go` business model.

With nearly 50% of our business undertaken during Christmas annually, Mosconi has now created a seasonal concept - the `a la carte` model. This concept offers franchisees the flexibility to work for a period of three to seven months
per annum, mainly during the highly profitable summer and pre-Christmas periods - with the focus on `pop up` shops and kiosks in high traffic malls and department stores.

This offers franchisees the ability to maximise profits while minimising costs such as reduced logistic costs, staff optimisation costs, improved rent and cross selling, all of which should ultimately result in increased turnover and profit.

With both concepts (Pop up and Full time stores) ideally suited to seasonal shopping and Christmas gifting (franchisees can choose to operate either one or both models), it makes sense for franchisees to make the most of the opportunity to invest in a business opportunity geared towards a commercially valuable time frame, receiving the same level of training and support that a full-time franchisee would but as an `a la carte` franchisee. This `easy franchise` model is based on low entry fee, low royalty, low investment (less than 30K), and a high profit margin (52.5% gross margin).

We are proud of the diverse nature of our franchises. We have professional executives running one or more stores, leveraging corporate world training in their own business. Our latest franchisee is family team who established a pop up in Telford which has proven very successful.

This innovative business model echoes modern demand for flexible working styles, giving franchisees the freedom to work part time across the year. To help franchisees, Il Gusto continue to research and secure prime locations across the UK for them to select from. Leases are then signed directly with Il Gusto and full training is provided for each team, streamlining the process from start to finish for franchisees.

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