MSA Worldwide

CONSISTENT, SUSTAINABLE, REPLICATION, COMMUNICATION AND CULTURE℠.

"Best Franchise Consultancy" – Global Franchise Awards 2025 • 2023 • 2022

Since MSA Worldwide began our practice in 1987, our goal has always been to provide our clients with the correct guidance for their unique brands, in order to maximize the opportunities and build strong brands that can last the tests of time.

The expert guidance we provide allows our clients to consistently and sustainably grow their franchise systems. Our experience helps our clients remain steady in turbulent waters and make clear and smart decisions to benefit both their brands and their franchisee networks.

Our services include:

• Franchise feasibility/gap analysis
• Design and development of franchise systems
• Franchise system growth and change strategies
• Franchisee recruitment strategy
• Franchise sales support, compliance training, and staff recruitment
• Discovery days, sales scripts, lead generation strategies and closing techniques
• Brand standards manuals and training programs for franchisees, franchisors and master franchisees
• Franchise relations and litigation support
• Management assistance to franchisors and implementation support to improve system performance
• Introduction to other industry professionals including lawyers, brokers, marketing professionals, etc.
• Management of the development of client’s legal documentation by client's outside legal counsel

Let our experienced consultants provide you with the strategy and tactical support necessary to build a consistent, sustainable, and successful franchise system that you can be proud of.