Rocafella Leisure Group

Nerf Action Xperience is leading the way in the global Family Entertainment Centre market across the globe, always striving to deliver out of this world guest experiences and innovating every step of the way. After opening the first UK Nerf Action Xperience location in Manchester last year we are ambitious in our growth plans with locations opening this year in London, New York & Texas. We are on an ambitious growth trajectory and looking for like-minded partners to keep delivering exceptional experiences for kids and big kids alike.

With over 15 years of experience in the UK leisure sector the team bringing Nerf Action Xperience to life are full of passion and purpose. In partnership with the $1B brand that is Nerf which is one of the most sold toys globally year after year. Starting in 1969 Nerf has developed from from products into a global phenomenon standing the test of time like no other.

Our Vision:

Be the global leader in Kids Action Sports built on a passion for active play and lifestyle. We are committed to continuously strengthening and expanding our brand and products through a deep understanding of our consumer combined with the relentless pursuit of innovation.

Our Mission & Mantra:

- To Unleash the kid in all of us through action sports & lifestyle

- Do the Impossible

Guiding Principles:

- We dare to define and design the future of action play

- We strive to make the impossible possible

- We are fearless but calculated in our risk-taking

- We protect our turf at all costs

- We partner with leading like-minded companies that share in our mission and help us further our vision

- We breathe our consumer

- We think globally

- We are all-inclusive

We are Nerf Action Xperience

Nerf brand Essence:

Supported by Hasbo the world leading toy company:

Hasbro is a leading toy and game company whose mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. Hasbro delivers engaging brand experiences for global audiences through toys, consumer products, gaming and entertainment, with a portfolio of iconic brands including NERF, PEPPA PIG, DUNGEONS & DRAGONS, TRANSFORMERS, PLAY-DOH and MONOPOLY, as well as premier partner brands.

With licensed partners already in place for Dubai, Saudi Arabia, China, India and North America now is the time to come along on this epic journey with us.