SOOM

SOOM® isn’t just a franchise marketing agency, we’re the growth engine ambitious franchise brands call when they’re ready to stop “advertising” and start scaling.

We exist for one reason: to accelerate the expansion of UK and international franchise brands with precision, power and personality. Whether you’re an emerging concept finding your feet or an established brand ready to dominate new territories, we partner with you to attract culturally aligned, high-calibre franchise partners who don’t just look good on paper, they fit, they believe, and they build.

Over the past 2 years, we’ve completely redefined how franchise opportunities are marketed. While many brands were still relying on tired marketing channels, we built a smarter, sharper, data-led multi-channel strategy that actually reflects how modern investors consume content. AI-powered ad systems, high-intent Google campaigns, meta strategies engineered for performance, scroll-stopping video, strategic LinkedIn positioning, and creative storytelling that builds authority and trust. Every touchpoint is placed exactly where your ideal franchise partner is already spending their time, no wasted budget, no vanity metrics, just measurable commercial growth and ROI you can see.

But here’s where we truly stand apart.

We don’t believe in “lead generation” for the sake of numbers; anyone can flood your inbox. That’s not growth, that’s admin. We’ve built a robust, proven qualification and education process that transforms enquiries into informed, motivated, commercially viable candidates. And it works across industries, investment levels and franchise models.

Every prospect enters a fully customised Franchise Discovery Portal designed specifically for your brand. From there, they move through a structured 6-week nurture journey powered by email, SMS, WhatsApp, AI automation and direct outreach from our dedicated Franchise Advisor team. Real conversations, real relationship building and real education. By the time a candidate reaches you, they know the model, they understand the investment, and they’re genuinely serious.

The result? Where many franchise brands historically saw just 1 in a 100 leads convert into meaningful discovery meetings, our model consistently achieves closer to 1 in 10. On average, we generate 64 quality leads per client every month, with an average 13.7% discovery meeting rate. That’s not just marketing performance, that’s pipeline transformation.

And we didn’t stop there.

Our dedicated AI and automation division exists solely to optimise and streamline franchise systems both operationally and within the franchisee recruitment journey. From automated workflows to intelligent CRM integrations and AI-driven communication systems, we help brands save time, reduce costs, eliminate friction and dramatically improve user experience for both customers and prospective franchisees. The result is smoother operations, faster scaling and happier networks.

SOOM® is built for ambitious brands. Those done chasing the same tactics and hoping for different results. The ones who want to expand across the UK or beyond with a partner who takes ownership, thinks strategically and delivers consistently.

If you’re ready to move beyond traditional franchise advertising and implement a smarter, proven growth system that’s already powered expansion for 20+ brands, let’s talk. And if you’re ready to harness AI and automation to future-proof your franchise operations or recruitment process, we’ll build a bespoke solution around your vision.

Growth isn’t accidental. It’s engineered.

www.soom.uk